This urban renewal project reimagines Atarim Square as a vibrant public hub reconnecting Tel Aviv with its coastline. The design introduces a continuous pedestrian promenade linking city and sea, while preserving key landmarks like Gordon Pool. New mixed-use structures integrate housing, commerce, and public spaces, reinforcing existing urban axes and encouraging social interaction. Emphasis is placed on maximizing sea views, improving walkability, and creating a layered public realm that reflects the city’s dynamic character.
